People-First Tourism Inc.
About
People-First Tourism is a Raleigh company, based on West North Street, that helps places compete for visitors by starting with the people who live there. The idea behind it is simple: a community worth living in becomes a place others want to visit.
The work covers delighting visitors, encouraging local entrepreneurs, tightening the links between tourism businesses, and bringing community members into the conversation. Measurement is part of it, because what a destination counts shapes what it chases. Its municipal partners include the Town of Zebulon.
What to know
- The company argues that traditional tourism metrics start a race to the bottom.
- Cross-sector partnerships are treated as the way to make a destination competitive.
- Data is used to guide decisions and show what is working.
- Its thinking draws on Destination 2028 from the Greater Raleigh Convention and Visitors Bureau.
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