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Antiques and Collectibles · Raleigh

Reliable Jewelry Company

About

Reliable Jewelry Company has been selling jewelry in the Triangle since 1949, and its store sits on South Wilmington Street in downtown Raleigh. Bridal jewelry, watches, estate pieces, and fashion jewelry all get counter space, and the name has been built on being affordable as much as on the luxury end of the case.

The business has stayed in the family. The Reliable Loan & Jewelry store was purchased in 1976, and in 1999 Phillip’s son Alan joined his father in running it. Customers who bought rings here years ago still bring them back when something needs attention.

What to know

  • Alan is a GIA Graduate Gemologist.
  • The bench jeweler has more than 30 years of experience and restores damaged pieces.
  • A certified watchmaker services Swiss brands including Rolex, Tag Heuer, and Omega.
  • Appointments can be made for anyone who wants time at the counter.
  • Paperclip necklaces in 14k yellow gold come in 16 and 18 inch lengths.

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