Baldwin&

Baldwin& is an advertising and design agency on West Martin Street in downtown Raleigh. It handles brand strategy, creative work and the pieces in between, for clients that have included Long John Silver’s and the North Carolina School Boards Association.

The agency’s line is that it builds brands worth believing in, and it says out loud what it is looking for in a client: smart people, a good brand, and the nerve to do something with both. By its own account, all three turning up at once is rare.

What to know

• It was the first creative agency to become an officially registered B Corp, in 2012.
• The agency has held that B Corp status since then.
• Work is offered across strategy and creative, with the steps between them included.
• Its client list reaches beyond North Carolina to national brands.