Triangle Direct Media

Triangle Direct Media is a marketing agency on Kildaire Farm Road in Cary, working since 2006 on getting businesses found in search. For most of that run the job was SEO and content strategy. Now a good share of it is AI search.

Google’s AI Overviews are, by the firm’s reckoning, the biggest change to search since mobile, and TDM works on visibility inside ChatGPT, Gemini, Grok, Claude and Perplexity as well as ordinary results. The argument it makes is simple: traffic you earn costs less than traffic you buy.

What to know

• The firm calls itself an advertisers’ choice for more than 20 years.
• Services are aimed at both ecommerce and B2B audiences.
• Content marketing is offered as a way to drive organic traffic and revenue.
• The agency builds what it calls legitimate domain authority for its clients.
• It describes the current period as the AEO era of search.