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Wake Forest Magazine

The 1,000-review practice: why Gladwell became the area’s orthodontist of record

Braces, Invisalign, and a 4.9-star reputation built one patient at a time on Rogers Road.

In this storyThe practiceWhat the reviews say

Nearly a thousand Google reviews. A 4.9-star average. For a medical practice — a category people mostly review when they're angry — those numbers are close to unheard of.

The practice

Gladwell Orthodontics provides braces and Invisalign treatment for children, teens, and adults from its Rogers Road office, serving families from Wake Forest, Rolesville, Youngsville, and north Raleigh with modern treatment options and flexible scheduling. It has become one of the most-reviewed orthodontic offices in the area — which is what happens when word of mouth compounds for years.

What the reviews say

The pattern in the reviews is specific: patients who transferred mid-treatment after poor Invisalign experiences elsewhere describe the difference as night and day, and reviewers regularly thank staff members by name — Maria and Gabby come up again and again — for attentive, consistent care. When patients know the front office by first name, the practice is doing something the X-rays don't show.

Appointment information is on the directory listing.

Featured in this story Gladwell Orthodontics Wake Forest · see the listing for hours, address and contact
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