Skip to content
Wake Forest
Wake Forest Magazine
Wake Forest Community and Businesses

Radical hospitality: The Loading Dock gives remote Wake Forest a headquarters

The downtown coworking campus where work-from-home goes to get done.

In this storyWhat it isThe membership actually covers thingsThe mission is not decorativeThe location does specific workWhy a suburb needed this

Every town with a commuter population has the same hidden problem after 2020. A large number of residents now work from home, and home was not built for it.

The kitchen table is where the kids do homework. The spare bedroom has the exercise bike in it. Taking a client call from a coffee shop works right up until the espresso grinder fires during your close.

One member of The Loading Dock described exactly that arc: she worked out of coffee shops until her business grew and client calls in that environment became a problem. She joined the Wake Forest location, and as the business kept growing she moved from the open coworking floor into a private office.

That is the whole thesis in one story.

What it is

The Loading Dock took an old warehouse in downtown Wake Forest and converted it. The building runs to roughly 24,000 square feet across two stories.

Inside: open coworking, dedicated desks, private offices sized from two people to thirteen, conference rooms, training rooms, classrooms, and event space. Depending on configuration the event space handles 150 to 250 people, indoor and outdoor.

The Town of Wake Forest was directly involved in making it happen. The town took the step of supporting an affordable incubator for new businesses on South White Street as part of revitalizing that end of downtown. The project was projected to create 125 to 150 jobs and included plans for a street-facing food hall and outdoor event venue.

This matters as context. The Loading Dock in Wake Forest is not just a private company renting desks. It was part of a deliberate municipal effort to put economic activity back into a stretch of downtown that needed it.

The membership actually covers things

Coworking gets sold on flexibility, which usually means the price is flexible upward.

Here the pitch is one predictable monthly cost covering high-speed internet, utilities, a business mailbox, meeting room hours, a full kitchen, and access to all three Loading Dock campuses, so a Wake Forest member can work out of West Raleigh or Five Points on any given day.

Unlimited black and white printing and scanning is included, which sounds trivial and is not if you have ever tried to run a small business from a home inkjet.

There are phone booths for calls. Free parking, which is the single biggest practical advantage over working downtown anywhere else. Locally roasted coffee. Every membership includes a dedicated mailbox, and the mailbox is available as a standalone option if that is all you need.

The boardroom seats 16 to 18 and comes with two large whiteboards, a projector and screen, pens and paper, and permission to bring in outside food or catering. It is a real board meeting room, not a table with a TV on the wall.

The day pass runs 9 to 5 and gets you the open floor, the wifi, the kitchen, the coffee, the parking, and the phone booths. Staff are on site 9 to 5 Monday through Friday. Walk-ins are welcome, though they recommend booking a tour, and they will let you stay and work the rest of the day for free afterward.

The mission is not decorative

The Loading Dock is a Certified B Corporation, which requires passing a demanding third-party assessment on environmental and social performance. Companies do not get that by writing a values page.

Their mantra appears at every campus: Do well. Do good. Better Together. Founder Philip Freeman has framed the underlying idea as empowering entrepreneurs and serving the community being the values that energize the whole operation. The stated mission is to cultivate diverse and collaborative work communities, promote entrepreneurialism, and inspire a culture of doing good.

With around 1,200 members across the network, the argument is that a coworking ecosystem this size can move real resources into local causes as its member businesses succeed.

You can be skeptical of mission language. The B Corp certification is at least a verifiable, externally audited version of it.

The location does specific work

The Wake Forest campus sits in the downtown historic district, within walking distance of restaurants, coffee shops, breweries, and small businesses.

That is not an amenity list. It is a functional feature. It means you can take a lunch meeting somewhere that is not a conference room. It means the 3 p.m. slump gets solved by a walk to a coffee shop rather than a drive. It means the people you meet at the shared kitchen sink are working on things happening in the same square mile.

Reviews from people who have used the event space mention community programming with real turnout, including a Wake Forest Forward pitch competition that drew a crowd of people with actual business ideas.

Another member described the value differently: having dedicated office hours let their team batch work and use time better, and having a home base to meet, create, and host others changed how they collaborated. Their point was that side-by-side work was more productive than remote for what they do.

Why a suburb needed this

Wake Forest grew from 47,601 residents at the 2020 census to a Census Bureau estimate of 54,337 by 2023. A meaningful share of those people work remotely for companies headquartered somewhere else entirely.

Without somewhere to go, that population is invisible to the town. They earn here, spend somewhere else, and never meet each other.

A converted warehouse with desks, wifi, and a mailbox changes that math. It gives remote Wake Forest an address, a lunch spot, and a chance to run into someone.

The Loading Dock, downtown Wake Forest. theloadingdock.com/wake-forest

Featured in this story The Loading Dock - Wake Forest Wake Forest · see the listing for hours, address and contact
View listing